How do you measure freshness? Is it simply by looking at the veggies in front of you and judging for yourself? Do you consider 4 day old lettuce fresh? If you've ever purchased veggies from the supermarket today, only to find they've turned yellow tomorrow, you've just purchased "fresh" produce in Hong Kong.
For veggies from China to enter Hong Kong, they must go through distribution centres in Shenzhen or Dongguan. Most farms will ship directly to the distribution centre which can take anywhere from a few hours to a couple days depending on where they're coming from.
At this point, your veggies will be packaged for retail (in those plastic bags we all love). If they do, that's another 24 added to your veggies freshness.
Next, your veggies will be crammed into a foam box and shipped to Hong Kong, arriving from 10pm to 2am. Once in Hong Kong, your veggies are checked and sent to supermarkets across the city where they can sit for 1-2 days without refrigeration.
Freshness is the name of the game and some do it better than others. Depending on where you go and which brand you buy, your veggies can be 2-5 days old before you bring them home.
At Magic Organics Co, we believe fresh food should be measured in hours, not days. That's why we work through the night ensure your veggies don't waste any time in places they don't need to be. It's more work, but we believe it's worth it.
We hope you do too.