🎯 A Quest for Better Veggies

Farmers are producing food as cheap as possible, neglecting quality and exposing us to toxic chemicals.  As farmers, we understand the pressure of producing beautiful (looking) vegetables at scale, and the risk of a failed harvest.  With large overheads and thin margins, a farmer’s first priority is always to make ends meet - everything else is secondary.

The result is depleted soil, toxic run off and vegetables laced with chemical residuals. Not to mention the lack of flavour!

As customers of MOC, you already know the dangers of prolonged chemical exposure and the risks it poses to our family’s health. Eating organic where possible is the best way to keep toxic chemicals out of our body.

But what about the ingredients you can’t find organic, or those that are extremely overpriced? What can we do?

How can we ensure that the ingredients we cook with everyday are the best for us?

Well, that’s where MOC comes in. We help you to find producers who are doing the right things. We tell you where it comes from, how it’s grown and by who.  We group buy these products from farms and deliver as fast as we can and with minimal single-use packaging.

For vegetables, we will:

1. Work with more certified organic farms to offer you variety
2. Provide more information about our farms
3. Interview farmers to understand their challenges and find ways our community can help

Other than veggies, we are exploring options for:

1. Chicken
2. Eggs
3. Pork
4. Beef
5. Fish

Besides chicken and eggs which we produce locally, the rest is coming from China. We will ask questions, lots of questions to suss out the good from the bad. We will also work with local producers for baked goods, beverages and sauces.

We’re not experts in all food categories, far from it. Like you, we’re consumers first and we want good food only. We know that together, we can Eat Well and Waste Less.

Today I’m proud to share with you my vision for MOC and our plan to create a good food system in Hong Kong. Wouldn’t it be nice to know that the food your family eats is supporting farmers, being delivered at peak freshness with re-usable packaging? Not only can it improve our overall well-being, we can significantly reduce the strain on our planet.  6 years down the line and thousands of deliveries later, we have a plan that can help us eat better and waste less. 

First, I want to highlight 3 problems our food system will address: 

1. Our food is not safe
2. Our food is not fresh
3. There is too much packaging 

We envision a circular system that starts with sourcing good clean food from farms we know. Not only vegetables, but fruits, chicken, pork, beef and fish. All delivered quickly with minimal single-use packaging.  Our focus is on fresh ingredients and local food.  (Details on website and IG) 

To make this happen, we’re rolling out a membership program that aims to serve our community by: 

1. Providing certified organic vegetables
2. Sourcing kitchen staples and delivering fresh
3. Offering pick-up service for recyclables and reusables
4. Creating neighbourhood events, workshops, think-tanks and experiences

When you order every week, you’re participating in a supply chain that uses less single-use packaging (our target is 0 single-use). To help with Hong Kong’s recycling effort, we offer a collect service to pick up clean and sorted recycling from your home and deliver to government facilities. One day, we hope to create our own reusable boxes from the plastic we collect. 

Since our world is driven by food, it only makes sense we create a system that can address the real problems.

Through our circular model, we hope to open the door for more people to join us. To offer perspective, value for our communities and protect our plant.

It’s a long road ahead, but we are determined to make it happen. Together, we can Eat Well and Waste Less!